Tender Plus launch event

ANZCO’s partnership with Tender Plus was officially launched in Shanghai recently, with Rick Walker, General Manager Sales and Marketing, and Louisa Hurst, Head of Marketing, attending on behalf of ANZCO.

Tender Plus is well-established in the China market, with strong relationships in foodservice, and will distribute Ocean Beef and Maimoa Lamb into China.

The launch event was hosted by ANZCO Foods ambassador Chef Ling and brought together more than 40 guests, including chefs, Tender Plus leadership, and representatives from New Zealand Trade and Enterprise (NZTE).

Chef Ling spoke about the importance of preparation and presentation in winning customer support, and highlighted the strong influence of respected culinary figures and celebrity chefs in the Chinese market.

Thanks to the ANZCO Foods China team and the sales and marketing team for helping make this partnership launch a success.

In the photo, from left: Nicole – ANZCO Foods, Echo – NZTE,  Steve – NZTE, Vivi – ANZCO Foods, Louisa – ANZCO Foods, Rick – ANZCO Foods, Michael – Tender Plus, Hayley – Tender Plus.